When it comes to design trends, I try to pay attention (it’s kind of my job) and then take them with a grain of salt. Trends can come into style like a hurricane and are sometimes so overdone that it’s painful (damask, anyone)? You know what I’m talking about.
What I’m wondering is, how does it happen? One day we see neon and think “eighties, yuck”, and the next day we want to cover everything in neon washi tape. Kate Spade and Ann Taylor have windows full of the stuff. Neon handbags, fingernails and shoes are everywhere, and as I mentioned before, it seems to be here to stay – at least for a while. I’m guilty of going from yuck to yay (and then back to yuck again) overnight. The tricky part is that it’s SO easy to get caught up in the trend du jour when it’s comes to your branding. I mean, you’re ready to brand your business, and you start looking around at what’s out there for ideas, and there they are. Everywhere. SO MANY OPTIONS, so many trends. I am all too familiar with this for myself and my clients. And then there’s Pinterest. Making it extra easy to stay current on what’s hot, and contributing to our design envy / excitement / overload.
Where am I going with this? I’m not sure exactly. It’s just that a few months back I could have cared less about triangle patterns, and now I love them, and I wonder when exactly that shift in thinking takes place. Triangles will go away, just like damask, so I guess what I’m saying is this: be careful. If your brand is too trendy, you will be sick of it in a year if not sooner. There are so many things that play into design trends: fashion, color, travel, people, television, books, food, movies, art, magazines – everything.
Want my advice? Keep it clean, keep it current, keep it classic. Add some fun, but make sure that your main branding (logo, tag line, fonts and colors) are solid and have staying power. Then change up a few elements or patterns here and there when you get bored. Making a decision and sticking with it is THE. HARDEST. PART. of branding, and hey – you’re creative; you have to keep it fresh to stay competitive and feel good about your business. Don’t fall behind on the trends, but don’t go crazy over them either. My 2 cents, as usual.
oh, and stripes and dots will NEVER go out of style. ever. Here’s a little collage of what I’m loving right now: